A multinational company, who owns a number of licensable technologies, assigns special recourses to manage their IPs, but there are still some difficulties. First, it’s hard to find the opportunities in Far East market because it is impossible to set up many licensing positions around the world. Second, their technologies cover many fields, which makes it impossible for licensing staff to know all of the technologies. When someone asks a question about certain technology, the licensing staff has to spend more time on investigation. Besides, the licensing staff always complains that most of the inquirers have no serious interest in their technologies. Fortunately, all problems were solved by the cooperation with Coway.

Coway helped them find licensees in China and identified the authenticity. Depending on the extensive industry network, Coway is able to find the potential licensees with more efficiency than themselves. Their technologies are assigned to Coway's project managers who have the same knowledge background as the technology.Their experiences helps them correctly grasp customers’ requirement and feed back satisfactory information. “Our cost has been reduced, but efficiency has been increased remarkably, which indicates that our cooperation with Coway is successful,” said Licensing Director of this company.